“Enter the Dialog within the Prospect’s Thoughts”
When you are able to do this, your gross sales and advertising and marketing change into simpler…
As a result of your prospect feels understood.
Once they really feel understood by somebody, they like and belief that individual extra.
When somebody is aware of, likes, and trusts you, they’re much extra doubtless to purchase from you.
For instance…
Most of our shoppers are right here as a result of I entered the dialog in your thoughts…
Someday you have been scrolling Instagram or Fb.
It was most likely the tip of a protracted day (or week)…
You have been feeling overwhelmed and scrolling to “chill out”
However a part of your mind was interested by all of the work you needed to do tomorrow morning.
Considered one of my advertisements popped up…
It talked about how…
“For those who’re scrolling since you’re overwhelmed, and also you wish to get extra finished, then you have to cease your lengthy morning routine and use this straightforward 15 minute routine as a substitute. It’s really easy that it even labored for a drunk farmer.”
Now I’m positive “drunk farmers” weren’t a part of your inner dialogue previous to seeing my advert, haha.
However the remainder of what I mentioned in my advertisements “hit the mark”.
I caught your Consideration.
I talked about your Curiosity.
I stimulated Want.
I satisfied you to Act.
AIDA – Consideration, Curiosity, Want, Motion
That’s the AIDA method of copywriting.
Once you mix AIDA with getting into the dialog within the prospect’s thoughts…
By means of your social media posts, ads, electronic mail newsletters, and many others…
That’s once you breakthrough to the client and get them to purchase.
That is all a part of copywriting.
Nonetheless not satisfied?
I’ve extra to say on the topic!
Individuals at all times ask me learn how to get wealthy.
There are such a lot of choices puffed up on social media nowadays.
· Day dealer? Chained to your laptop throughout buying and selling hours.
· Excessive Ticket Cellphone Gross sales? Chained to your calendar hyperlinks.
· CEO of an enormous firm? All the time on a aircraft… non-public jet positive, however at all times away.
· Lawyer? Taking calls 24/7
· Writing books? Lol. There’s no cash in simply writing books. (One other story for one more day)
So what then is one of the best ways to make some huge cash with out sacrificing your freedom?
Copywriting is my weapon of alternative.
Don’t get me flawed…
You’re nonetheless going to work once you use copywriting… it’s easy, however not straightforward.
BUT…
You management the hours, your espresso breaks, your cut-off occasions…
You decide your “workplace”…
(I’m writing from Fortunate’s donut store in Vancouver whereas sipping certainly one of their wonderful cappuccino’s and consuming a donut – what kind? I’ll go away that to your creativeness. )
Copywriting is a talent that transfers to each side of your life…
From writing gross sales letters, video scripts and emails to generate profits…
To writing love letters, Tinder profiles, romantic DM’s, and apology notes in your love life.
(FACT: I used copywriting methods to woo my spouse Michelle on Instagram – that’s the place we met in 2019 simply earlier than the pandemic… in two weeks we went from strangers to understanding we had discovered “the one”… and I might testify beneath oath that copywriting performed an enormous function in profitable her love!)
Copywriting will aid you together with your child’s fundraisers, get extra individuals to your occasions at church, and even persuade individuals to vote for you.
Sure, love him or detest him, Trump’s 2016 slogan, “Make America Nice Once more” is among the biggest examples ever of copywriting within the English language.
All he wanted was 4 phrases to vary the course of historical past.
(Don’t shoot the messenger… I’m simply relaying a Reality!)
That’s the ability of persuasion in print by means of the written phrase.
Different examples:
· Simply Do It
· 4 Hour Work Week.
· The Happiest Place on Earth
· Diamonds Are A Woman’s Greatest Buddy
· An Apple A Day Retains the Physician Away
· Males Are From Mars, Ladies are From Venus
These are all phrases that could be burned into your thoughts as they’re in mine.
Phrases that persuaded tens of millions of individuals to make a change of their life.
Simply think about what copywriting can do for your enterprise.
Sure, copywriting works for trades (plumbers, and many others.) – memorable quotes for your enterprise playing cards and the edges of your work vans… that result in extra calls to your organization.
Sure, copywriting works for private trainers and coaches – serving to you differentiate and standout in a sea of competitors, so that you appeal to shoppers
Sure, copywriting works for e-book titles, course names, and many others.
Take a look at Millionaire Morning Routine, Social Story Promoting, Easy Self-discipline, Excellent Day Method, and no matter different course and e-book title I created that introduced you right here!
Sure, copywriting works for pastors, cooks, YouTubers, legal professionals, medical doctors, academics, journalists, accountants and bookkeepers, and even the Military.
(Enjoyable Reality: Earl Carter working for the N. W. Ayer Promoting Company as a Senior Copywriter created the “Be All You Can Be” theme line in 1980 that the Military used for 40 years.)
If you’re making an attempt to persuade anybody to do something, you have to study copywriting!
You might be residing proof that copywriting works… as a result of it was copywriting that introduced you into my world.
My concepts … communicated by way of easy phrases …
Received your Consideration
Piqued your Curiosity
Stimulated your Want
Brought on you to ACT
AIDA!
Right here’s the hyperlink to Galel’s Copywriting Masterclass recording and our bonus trainings (don’t miss the magical ‘copy logic’ method to repair your gross sales copy – even if you happen to’re a newbie).